is no longer about
the stuff you make
the stories you tell
- Seth Godin
BUILDING A BRAND
We firmly believe that branding in today's marketplace is more important than ever. First impressions are everything in a visually crowded marketplace and you need to convey your message quickly and grab attention.
We are in a hyper-connected economy and it's vital that businesses convey their story efficiently and effectively to create consumer engagement and trust.
Whether it's a logo design, rebrand, product launch, or you want to increase your sales, we pride ourselves in helping our clients' stories come alive and foster more engagement with meaningful, STRATEGIC CREATIVE.
You used to be able to buy attention in the print, radio, and TV ad era...now consumers and prospective clients can swipe right past your content or ignore your emails. Today's market is demanding, oversaturated, and requires that businesses EARN ENGAGEMENT.
Our team starts with a deep dive into your business, discovering what makes you different, understanding your story. We then work with you to create a comprehensive, cohesive strategy and campaign that can be executed with our understanding of MODERN MARKETING PLATFORMS.
We believe your marketing partner should ensure a comprehensive solution that works in conjunction with your long-term strategy. Remove your need to manage multiple vendors and receive the production and skillset of a full marketing team, save money, and GROW YOUR BUSINESS.
GET MORE THAN JUST EMAIL & SOCIAL POSTS
We provide a full suite of services at one fixed monthly rate. Pick the services you want and leave the days of sourcing to multiple companies behind!
The process for successful branding and marketing begins with identifying your brand identity. Our brand identity encompasses a combination of investigative, strategic thinking, design excellence, and project management skills. A successful branding and marketing strategy requires an extraordinary amount of patience, an obsession with getting it right, and an ability to synthesize vast amounts of information and data.
We like process, we find it ensures consistency and clarity. We will work with you to clarify your mission, vision and values, strategic initiatives and overall growth strategy. We assist in conducting a competitive marketing analysis, as well as, technical and process analysis.
Following research and analysis, we evaluate findings with you and prepare for step 2 of the process, clarifying strategy.
Clarifying strategy helps us ensure what we do today supports your goals of tomorrow. During this step in the process we synthesize what we learned in step 1, clarify your brand strategy, and develop a positioning platform.
We work together to ensure we create brand attributes, naming strategy, key messaging, and design briefs that ensure your marketing and branding efforts support your vision for your company and position you for optimal engagement with your target audience.
Ensuring consistency of your branding throughout your long-term strategy begins with intent and design today. During this step in the process we work on visualizing the future, how you want to be perceived, and who your ideal target audience is. We brainstorm the "big idea" and explore all potential applications, finalize your brand architecture, and how that fits in with your growth strategy.
Once the identity and brand design is finalized, we design and develop the look and feel of your company to ensure consistency across any future marketing campaign. To create successful, meaningful, and engaging content we will work with you to identify target audiences, campaigns, and messaging/voicing for marketing efforts. This creates effective communication to consumers and prospective clients or partners that speaks to them and doesn't come across as another "generic email I am going to flag as spam" or lead to an unfollow because your content is not relevant or valuable.
Successful marketing campaigns consist of many assets. From logos to graphics, videos to templates used in sales presentations...building synergy around your brand fosters higher engagement levels and a better experience for your clients and target audiences.
During this step in the process we will develop branding standards and guidelines, nurture brand champions, and finalize the launch strategy and plan.
Marketing in today's economy is not a singular project that you complete and repeat. Whether your company evolves down the road, consumer demand shifts, or a social media platform pulls the e-brake and takes a 180 as they seem to do every other month...we constantly review performance of what we are creating together to stay agile and relevant. Some things may be off-the-shelf and rinse and repeat but your brand will be uniquely you and designed for the modern buyer.
Let's Create Something Unforgettable Together
128 N. Churton Street, Hillsborough, NC 27278